Flags of Our Fans: Canada - Maple Leafs and Matchdays

A nation known for passionate supporters is starting to fall in love with soccer

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“Fandom isn’t just showing up. It’s building something worth coming back to.”

Heart of a Fan is a storytelling project about sports fans who build, organize, and give back — from founding supporters’ groups and fundraising for local causes to keeping traditions alive and creating space for others to belong.

We spotlight the people who shape fan culture from the ground up — because the stories of sports fans deserve to be told, remembered, and celebrated.

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Flags of Our Fans: Canada - Maple Leafs and Matchdays
Flags of Our Fans: Canada - Maple Leafs and Matchdays
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